The demand generation landscape has revolutionized tremendously, and tech enterprises need to adapt to the evolving consumer and market demands to create an impact that matters.
All B2B enterprises, irrespective of their size, industry, or type, will have their own demand generation strategies to penetrate through the right target audience and create a demand for their products and services. B2B marketing teams need to have effective demand generation metrics implemented that evaluate the performance and success of their presales strategies. Based on the results, marketing decision-makers need to make strategic changes to increase product demand and ROI.
Here are a few B2B demand generation metrics that marketing teams need to keep track of
Lead Qualification Rate
Irrespective of the demand generation strategy and channel B2B businesses embrace, it is crucial to determine the lead qualification rates. Marketing teams should evaluate the Marketing Qualified Leads (MQLs) generated and see how many of them are converted to Sales Qualified Leads (SQLs). Enterprises should monitor the lead qualification rate as a crucial demand generation metric to determine the marketing team screening and qualifying leads’ capabilities before passing them to the sales team for conversion. OnDot Media is a reliable demand acceleration partner that delivers high-quality marketing-qualified leads that boost the sales funnel.
Content Marketing Success
Another demand generation metric that B2B enterprises need to track is the content marketing success. It is crucial to evaluate the engagement rate of B2B purchase decision makers with the organization’s content before making a decision. Enterprises need to create content that engages with the target audience and distribute it across channels to increase their reach. Marketers need to monitor the content marketing success of every channel embraced to gather leads. It is crucial to understand which user interacted with what content through which channel to make strategic changes in the demand generation campaigns. OnDot Media helps B2B brands promote their content through various channels and platforms, increasing the client engagement rate and create an impact that matters.
Cost Per Acquisition (CAC)
Another B2B demand generation metric that marketers need to calculate is the Cost per acquisition. Customer acquisition rate is one of the most effective ways to calculate the performance of the demand acceleration, and based on the CAC of each lead, business leaders can make crucial data-driven decisions to optimize the marketing expenditure spent on demand generation. Moreover, it is crucial to understand the quality and price paid for demand generation through every channel and its return on investment. B2B markets can monitor their Cost per acquisition for multiple campaigns and channels to select the channels with lower CAC. They should also monitor this demand generation metric to understand how many percent of leads are converted through these campaigns.
Cost Per Lead (CPL)
B2B marketers need to track how much they are spending to acquire leads across all the channels. Businesses that monitor CPL as a crucial demand generation metric will be able to compare all the channels and keep the ones with a lower cost, thus minimizing marketing expenditure. This demand generation metric will enable B2B marketers to understand the performance of channels and campaigns through CPL and average deal size perspective. OnDot Media offers high-quality leads at a very competitive CPL in the market.
Demand Generation Metrics Matter!
B2B marketing needs to constantly monitor their demand generation metrics and make strategic changes, thereby optimizing the presales expenditures and increase the ROI. The above-mentioned are the top 4 B2B demand generation KPIs that enterprises need to monitor. OnDot Media is a reliable demand acceleration partner that helps businesses accomplish their generation goals.
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