80% of B2B marketers believe that AI will revolutionize marketing in the coming years. Using intelligent machine learning and big data, AI can help B2B marketers make more informed decisions and invest in the right places. From Goog...
Analysis and improvement are the cornerstones of B2B Sales and Marketing success. And that’s the reason why sales leaders are investing their time in analyzing sales metrics, strategies, KPIs, and sales trends. This analysis helps fi...
Prospects in B2B expect personalization at every step of their buying journey. Statistically, 76% of buyers expect tailored attention from marketers and salespeople based on their specific needs. Personalization is a powerful way to e...
The COVID-19 pandemic has triggered a dramatic shift in how B2B businesses operate. Employees across industries are working remotely for the past year, and at least for the near future, every new purchase is met with scrutiny—and, o...
Since the past year, B2B marketing has undergone restructuring in terms of automation. Although digitalization and automation were already effective even before the pandemic, COVID-19 played a significant role in redefining the working...
A few months into the "new normal," some marketers can finally take some time to pause, reflect, and strategize and plan for the upcoming year. While there is no way to know what 2021 will look like, it's a fair guess it won't look any...
With an aim to attract more and more B2B buyers, intent data holds the ability to rev up the effectiveness of ABM programs, and marketers can focus on high-value clients. The teams work together to engage clients and their needs as the...
Content is an essential aspect for a B2B marketer, but it's still not easy to get leads. 97% of B2B buyers depend on content to research before making purchase decisions, as per the Demand Gen Report survey. On the other hand, 34% of b...