B2B companies are dependent on data for a successful marketing campaign. Intent data is essential to learn and understand the buyer's purchase decisions and journey to influence better demand generation methods, and intent data makes t...
The on-going global pandemic has affected businesses in various ways across industries. The event has activated sales and marketing changes in the B2B, which has compelled marketers to re-conceive the old buyer persona for the new norm...
Sales and marketing managers seeking to enhance performance have found that adopting a lean approach in business offers them an effective and appropriate set of tools and techniques to help in realizing their goals. When considered as...
The scope of Martech in B2B is tremendous. Marketing technology has made automation relatively more straightforward, especially when it comes to doing daily tasks intelligently in a company. Of late, Martech has been a force that has...
The effective use of content marketing by the B2B marketers is pivotal in achieving the top-of-the-funnel objectives like brand awareness, informing, and educating your audience. And this is evident from a notable YoY increase in those...
BANT is used to find out more about your prospects, and if working long hours on that proposal is worth your time and effort. BANT stimulates and acquires an interest in a product or service to develop a high-quality sales pipeline. It...
The spread of this deadly virus has affected one and all and ramifications have been seismic. Along with the social and economic upheaval, Covid-19 has had a tangible impact on the buying behaviors of businesses. Although the things ma...
As a digital B2B marketer, its exciting how similar technology and ideas can be used to create hyper-personalized marketing communications using a combination of internet and mobile technologies. The buzzword for 2020 is 'hyper-persona...