The effective use of content marketing by the B2B marketers is pivotal in achieving the top-of-the-funnel objectives like brand awareness, informing, and educating your audience. And this is evident from a notable YoY increase in those...
BANT is used to find out more about your prospects, and if working long hours on that proposal is worth your time and effort. BANT stimulates and acquires an interest in a product or service to develop a high-quality sales pipeline. It...
The spread of this deadly virus has affected one and all and ramifications have been seismic. Along with the social and economic upheaval, Covid-19 has had a tangible impact on the buying behaviors of businesses. Although the things ma...
As a digital B2B marketer, its exciting how similar technology and ideas can be used to create hyper-personalized marketing communications using a combination of internet and mobile technologies. The buzzword for 2020 is 'hyper-persona...
Turning your customers into raving fans! Customer experience is critical to a company’s strategic priority, and according to a survey done by Accenture, around 88 % of companies indicate that with every passing year, they are invest...
We often talk about how digital disruption is transforming the panorama of B2B enterprise and the challenges customers experience in this sector with the transformation in technology and commercial relationships. According to the Gallu...
Most of the B2B companies strive for a well-crafted B2B marketing strategy, which is essential for laying the foundation of any marketing activity. Whatever the goals of the company are, there is no question that social media marketing...
The proliferation of mobile devices continues to contribute to an increasing amount of users being on the internet. 71% of the total digital minutes come from mobile phones in the US. The average time browsing on a smartphone per month...