Most marketers who use third-party intent data acquire it from a data aggregator such as Bombora, 6sense, or Leadspace. Harnessing insights from first-party and third-party data is likely to provide a plethora of information, which w...
Would you rather have 90% of your customers’ attention for 3 minutes or have 10% of their attention for 50 minutes? Well! People are busy, and they don’t like getting bombarded with emails like “Do you have 5 minutes to answer ou...
What is your lead generation process like? How do you attract and handle leads? Or, what has been your most successful tactic for moving leads throughout the buying process with a long-standing customer? Now, those are a lot of questio...
Any thoughts on why there’s so much buzz around conversational marketing, and how you can use it to boost your online sales? Conversational marketing is the latest, more personalized approach to doing business online. It helps improv...
Virtual Reality (VR) is one of the most talked-about marketing trends at the moment, although skeptics argue that this technology is over-hyped. As digital marketing evolves, engaging customers in new ways has further become competitiv...
Make Your Content From Greasy To Great Content marketing in B2B is like the first meeting, and if anything goes amiss, you lose out on an opportunity of winning a favorable impression. Content marketing, as we know, is different fro...
For the B2B industry, content marketing is one of the ultimate tools to drive quality leads. One of the best ways to generate demand is by offering valuable information resources in exchange for contact information. A lot of B2B audien...
Have you ever wondered why the CTR for your emails is low? Why is that your generic email campaigns aren’t fetching you the desired prospects? Well! If all these questions have been bothering you, we’d like you to re-evaluate your...