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HomeAccount Based Marketing

Posts in category: Account Based Marketing

The Role of Customer Advocacy in Account-Based Marketing

The Role of Customer Advocacy in Account-Based Marketing

May 16, 2023
with No Comment Account Based Marketing

In Account-Based Marketing (ABM), customer advocacy has emerged as a vital component for driving business growth and establishing strong client partnerships. Cu ...

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Leveraging Data to Power Account-Based Marketing Efforts

Leveraging Data to Power Account-Based Marketing Efforts

May 3, 2023
with No Comment Account Based Marketing

Account-based marketing (ABM) is a highly targeted and personalized approach to marketing that has become increasingly popular in recent years. Using data, comp ...

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5 Key Principles of Account-Based Marketing

5 Key Principles of Account-Based Marketing

April 18, 2023
with No Comment Account Based Marketing

Account-Based Marketing (ABM) is nothing but an Account-Based Everything (ABE) framework, which needs perfect alignment between sales and marketing to ensure su ...

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Top Most Effective Account-Based Marketing Strategies

Top Most Effective Account-Based Marketing Strategies

February 27, 2023
with No Comment Account Based Marketing

As a targeted approach to marketing, account-based marketing (ABM) focuses on specific accounts or customers rather than a broader audience. ABM helps businesse ...

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Why CFOs Should Focus on Account-Based Experience Approach

Why CFOs Should Focus on ABX Approach

December 22, 2022
with No Comment Account Based Marketing

It’s time for CFOs to demand more ABX approach if they don’t want to waste their budgets. Account-based experience (ABX), being a GTM (go-to-market) strategy, o ...

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