B2B companies are dependent on data for a successful marketing campaign. Intent data is essential to learn and understand the buyer's purchase decisions and journey to influence better demand generation methods, and intent data makes t...
The on-going global pandemic has affected businesses in various ways across industries. The event has activated sales and marketing changes in the B2B, which has compelled marketers to re-conceive the old buyer persona for the new norm...
Sales and marketing managers seeking to enhance performance have found that adopting a lean approach in business offers them an effective and appropriate set of tools and techniques to help in realizing their goals. When considered as...
The scope of Martech in B2B is tremendous. Marketing technology has made automation relatively more straightforward, especially when it comes to doing daily tasks intelligently in a company. Of late, Martech has been a force that has...
BANT is used to find out more about your prospects, and if working long hours on that proposal is worth your time and effort. BANT stimulates and acquires an interest in a product or service to develop a high-quality sales pipeline. It...
The spread of this deadly virus has affected one and all and ramifications have been seismic. Along with the social and economic upheaval, Covid-19 has had a tangible impact on the buying behaviors of businesses. Although the things ma...
As a digital B2B marketer, its exciting how similar technology and ideas can be used to create hyper-personalized marketing communications using a combination of internet and mobile technologies. The buzzword for 2020 is 'hyper-persona...
Most of the B2B companies strive for a well-crafted B2B marketing strategy, which is essential for laying the foundation of any marketing activity. Whatever the goals of the company are, there is no question that social media marketing...
Most marketers who use third-party intent data acquire it from a data aggregator such as Bombora, 6sense, or Leadspace. Harnessing insights from first-party and third-party data is likely to provide a plethora of information, which w...
Any thoughts on why there’s so much buzz around conversational marketing, and how you can use it to boost your online sales? Conversational marketing is the latest, more personalized approach to doing business online. It helps improv...