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Category Archives: B2B Marketing

OnDot Media > B2B Marketing
Know What Your Prospect Is Thinking and Wants-01

Know What Your Prospect Is Thinking and Wants

Posted on Jan 5, 2021Jan 11, 2021 Author Kamna Kaushal
Content is an essential aspect for a B2B marketer, but it's still not easy to get leads. 97% of B2B buyers depend on content to research before making purchase decisions, as per the Demand Gen Report survey. On the other hand, 34% of b...
B2B Marketers

Essential Metrics To Be Measured By B2B Marketers In 2021

Posted on Nov 26, 2020Dec 7, 2020 Author Kamna Kaushal
The world of marketing in 2020 had become more complex than ever. Apart from working from home, we all have experienced constant industry transformations, an increasing need for privacy regulations, and new emerging strategies. B2B mar...
B2B Marketers

Best Formats B2B Marketers Use to Distribute Content

Posted on Nov 25, 2020 Author Kamna Kaushal
B2B marketers spend a lot of time creating content for their target market. Once it's posted, it's time to sit back and watch the traffic roll in, isn't it? Well! Wrong. Creating content is only the start. Successful content marketing...
B2B Marketers

How B2B Marketers Can Provide Better Customer Experience in Current Business Scenario

Posted on Nov 23, 2020Nov 25, 2020 Author Kamna Kaushal
Emotions play a significant role in purchasing, and decision-making is not always rational- and that holds true even for the B2B marketers. It's a pressing need for the times we are in, and all the more important for sellers across to...

Future of Intent Data in B2B Marketing

Posted on Sep 21, 2020Sep 24, 2020 Author Kamna Kaushal
B2B companies are dependent on data for a successful marketing campaign. Intent data is essential to learn and understand the buyer's purchase decisions and journey to influence better demand generation methods, and intent data makes t...

The New Normal For The B2B Marketers

Posted on Aug 25, 2020Sep 1, 2020 Author Kamna Kaushal
The on-going global pandemic has affected businesses in various ways across industries. The event has activated sales and marketing changes in the B2B, which has compelled marketers to re-conceive the old buyer persona for the new norm...

Lean Marketing and Strategic Focus in B2B

Posted on Jul 28, 2020Jul 29, 2020 Author Kamna Kaushal
Sales and marketing managers seeking to enhance performance have found that adopting a lean approach in business offers them an effective and appropriate set of tools and techniques to help in realizing their goals. When considered as...
Marketing Technology

Consolidating Marketing Technology In B2B

Posted on Jul 28, 2020Jul 29, 2020 Author Kamna Kaushal
The scope of Martech in B2B is tremendous. Marketing technology has made automation relatively more straightforward, especially when it comes to doing daily tasks intelligently in a company. Of late, Martech has been a force that has...

Is BANT Still Relevant in 2020

Posted on Jun 12, 2020Jun 22, 2020 Author Kamna Kaushal
BANT is used to find out more about your prospects, and if working long hours on that proposal is worth your time and effort. BANT stimulates and acquires an interest in a product or service to develop a high-quality sales pipeline. It...
Covid-19

Enhancing Your B2B Marketing Programs During Covid-19

Posted on Jun 5, 2020Jun 8, 2020 Author Kamna Kaushal
The spread of this deadly virus has affected one and all and ramifications have been seismic. Along with the social and economic upheaval, Covid-19 has had a tangible impact on the buying behaviors of businesses. Although the things ma...
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Recent Posts

  • Know What Your Prospect Is Thinking and Wants
  • Essential Metrics To Be Measured By B2B Marketers In 2021
  • Best Formats B2B Marketers Use to Distribute Content
  • How B2B Marketers Can Provide Better Customer Experience in Current Business Scenario
  • Future of Intent Data in B2B Marketing

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