How to Make your Content Strategy Work

How to Make your Content Strategy Work

by with No Comment Content Marketing

Interestingly, communication that should be intuitive cannot afford to be. In connecting with your market, you should only convey why your solution is the best. But the challenge lies in the myriad ways this can be communicated. The skill of communicating using the best-designed content is not very common. And yet, it is finally straight talk that gets ideas across.

Many marketers believe, and I also speak for myself, that the digitalization of marketing communications has complicated content strategies and, at the same time, offered infinite opportunities to connect. The market wants the truth- but the communication should create an impact.

Stick to the Truth

While social media has proven power to influence purchase decisions, it is also about what information is disseminated and in what form- that matters. Deeply reflective content teams are available to support the marketers in this process. They create strategies that will make the biggest splash, and there are tools to identify the thoughts behind them. But tools cannot be the only way to produce content that matters to the market. There has to be intuitive communication bias- a marketer knows what will attract their audience’s interest. It may not always be about the SEO (while that does help) or intent analysis (which helps too). But every single time, it will undoubtedly be about one thing-authenticity-truthful information about how the solution can help the customer- that never fails to make its mark.

So, that’s my first thought- truthful content, with no misrepresentations and certainly, no fabrications will have a maximum and positive impact.

The Value of Person-Hours

How does one get there? Research helps; a deep-dive, probing analysis of market needs, client challenges, and their preferred solutions– certainly helps. Reliable information on what the product achieves for them and how it will help them to achieve their goals- will always take the top marks. Sincere data and honest communication are always preferred.

When it’s about research, the plan is not only to know more about your market. The research should extend to competitive products as well. A deep market study about the positive features of competing products- what works for the users and what doesn’t- is essential. While it’s important to know what to showcase as strengths, it is equally important to know what to state as a weakness your product doesn’t suffer from! This also clears the nagging doubts in the audience’s minds and resolves many unasked questions about the product.

Once that data is collated, information must be gathered and showcased on how the solution can resolve the client’s challenges and why this will be the best choice.

The power of Visuals

Digital communication platforms make putting information across in myriad ways easier- each more interesting than the last. Statistics have proved that visual representation is always more impactful than the written word.

Experts say that 90% of information absorbed is visual in the human brain. Consequently, almost two-thirds of all humans are visual learners- that is, the information that reaches them in graphic form creates more impact than the written word. And data also suggests that communications with visual aids are almost 50% more persuasive than merely written content.

Digital marketing gives the freedom to express themselves across media, and content creators must use all that power. The opportunities to make cutting-edge content are more than ever before- being cost-effective as well as more impactful. So, a large part of your content should be visual; that’s the second secret to great, impactful content for marketing.

Tools to Add Value

Marketing content on digital media can be made infinitely more potent with precise optimization tools. Experts in digital marketing swear by the power of trending keywords, their placement, and the format of the content piece. Digitization also allows strategists to interact with the market in real-time- through comments, links, and continuous social media connections.

Research by Semrush indicates that in their order of importance, these are usually the activities that deliver the most impactful content:

  • Researching and adding related keywords in addition to primary keywords
  • Analyzing and addressing customer questions in the posts
  • Adding more visuals—such as images and videos
  • Doing in-depth search intent analysis before writing
  • Working on link building for posts

Followed sincerely, this is what will make convincing marketing content, and a valuable communication strategy.

B2B Lead Generation Mistakes and Ways to Avoid Them

B2B Lead Generation Mistakes and Ways to Avoid Them

by with No Comment Lead Generation

B2B lead generation can be complex; even the most experienced marketers can make mistakes. However, businesses can significantly increase their chances of success by identifying and avoiding common mistakes. Creating messaging that resonates with them and generates leads likely to convert without knowing the target audience isn’t easy. Be specific about the industry, job titles, company size, and other relevant criteria your ideal customer should meet.

Just because a particular channel like email marketing or social media has worked for you in the past doesn’t mean it will continue to be effective. Diversifying your lead generation strategies across multiple channels is important to reach a wider audience and increase your chances of success. This blog will discuss some of the most common B2B lead generation mistakes and how businesses can avoid them.

Focusing on Quantity over Quality

One of the biggest mistakes in B2B lead generation is focusing solely on the number of leads rather than the quality. Many leads may seem impressive, but they will not convert into customers if they do not fit the product or service. Instead, focus on generating high-quality leads that are more likely to convert into paying customers.

Neglecting the Importance of Targeted Messaging

Another common mistake is failing to tailor your messaging to your target audience. To generate leads effectively, businesses need to understand the target audience’s pain points and needs and craft messaging that resonates with them. Personalizing brand messaging can make a stronger connection with potential customers and increase the chances of converting them into leads.

Not Utilizing Multiple Channels

Many B2B marketers make the mistake of relying on a single channel to generate leads. While this may work in some cases, utilizing multiple channels such as email marketing, social media, and content marketing is more effective in reaching a wider audience. By diversifying the approach, you can maximize your reach and increase your chances of generating more leads.

Failing to Follow Up

Following up with potential leads is essential for nurturing them through the sales funnel. However, many B2B marketers neglect this step, assuming that potential leads will automatically convert into customers. To avoid this mistake, ensure you have a system to follow up with leads and provide them with relevant information at each stage of the buying process.

Not Measuring Results

Finally, another common mistake in B2B lead generation is failing to measure the results of your efforts. Without measuring the results, marketers cannot accurately gauge the effectiveness of the B2B lead generation strategies and make necessary adjustments. Ensure that you track key metrics such as conversion rates, cost per lead, and ROI to understand the success of the campaigns.

Summing Up

Generating high-quality B2B leads is crucial for the success of any business. Marketers can significantly increase the chances of success by avoiding common mistakes such as focusing on quantity over quality, neglecting targeted messaging, not utilizing multiple channels, failing to follow up, and not measuring results. Remember these tips as companies develop their B2B lead generation strategy to maximize results and achieve sales goals.

Avoiding these common mistakes can help you create a more effective B2B lead generation strategy and increase your chances of generating high-quality leads that convert customers.

AI and Chatbots Enabled B2B Demand Generation

AI and Chatbots Enabled B2B Demand Generation

by with No Comment Demand Generation

For most enterprises, demand generation is a critical growth strategy. Marketers use Artificial Intelligence and AI-based conversational marketing solutions to boost demand generation campaigns. Ability to understand audiences better is the primary benefit of chatbots. Marketers have also found great success using chatbots:

  • To generate new leads,
  • To help educate potential clients about their company’s products and services,
  • To segment their audience base,
  • To build stronger customer relationships,
  • And to qualify leads for their sales team.

Artificial Intelligence (AI) and chatbots rapidly transform the B2B demand generation landscape. By automating lead generation and providing personalized customer experiences, businesses can leverage these technologies to enhance B2B demand generation campaigns and increase conversion rates.

This blog post will explore how businesses can leverage AI and chatbots in demand generation.

Automating Lead Generation with AI

Analyzing customer data, AI-powered tools can identify patterns and deliver personalized recommendations based on the customer’s behavior. This enables businesses to identify and nurture high-quality leads through the sales funnel. For example, by analyzing customer interactions with a website or landing page, AI can recommend specific content or products to the customer, increasing the chances of conversion.

Predictive Analytics

Predictive analytics uses AI to analyze customer data and identify patterns that can be used to predict future behavior. This makes businesses make data-driven decisions and optimize demand-generation campaigns for the best results. For example, predictive analytics can identify which channels are most effective at generating leads or which messaging resonates most with target audiences. This ensures that demand generation campaigns are targeted and effective, maximizing ROI and revenue growth.

Lead Qualification Using Chatbots

Chatbots can also be used for lead qualification, enabling businesses to quickly identify high-quality leads and move them through the sales funnel. By asking targeted and customized questions and gathering data about the customer’s needs and preferences, chatbots can determine whether a lead is ready to buy or needs further nurturing. So sales teams have less workload, and leads are engaged at the appropriate buyer journey stage.

Chatbots to Enhance Customer Experience

Chatbots are increasingly being used in demand generation to provide personalized experiences to customers. Using NLP (Natural Language Processing) and machine learning algorithms, chatbots can answer common questions, provide product recommendations, and even book appointments with sales reps. This enhances the customer experience by providing immediate, personalized responses to customer inquiries and reduces the workload for sales and customer service teams.

Creating Personalized Content with AI

AI can deliver personalized content and messaging to engage target audiences by analyzing customer data. AI can recommend content and messaging that aligns with the customer’s interests and needs by analyzing customer behavior, such as website visits, email opens, and social media engagement. This increases the customer experience by delivering relevant and valuable content to the customer. It enhances the possibilities of conversions as well.

AI and chatbots are transforming the B2B demand generation landscape, enabling businesses to automate lead generation, enhance customer experience, and deliver personalized content and messaging. By leveraging these technologies, companies can optimize demand generation campaigns and increase conversion rates, generating revenue growth and competitive advantage.

OnDot media is a trusted demand generation partner for businesses, regardless of the domains. We have countless satisfied clients to date. Contact us today to collaborate and take the company to the next horizon.

GDPR-Compliant Lead Generation Process

4 Best Practices for GDPR-Compliant Lead Generation Process

by with No Comment Lead Generation

In recent years, B2B marketers have been increasingly intimidated by General Data Protection Regulation (GDPR).

B2B marketing teams must keep track of GDPR compliance and its updates to ensure they respect the customer’s right to privacy. A few business owners can successfully implement GDPR-compliant lead generation processes, while many are still struggling to comply with all the rules and regulations led by the European Union. Businesses must completely adhere to all the policies led by the governing body to avoid hefty fines.

In this blog, let us have an in-depth understanding of GDPR, its impact on businesses, and what are the best practices to ensure lead generation processes that are GDPR compliant.

GDPR and Fines on Non-Compliance

General Data Protection Regulation (GDPR) is the European Union legislation that enforces consumer data protection rules. This legislation secures EU citizens from unethical gathering, using, and processing of their data. The legislation was formed and implemented in May 2018 and protects consumer data such as names, addresses, email addresses, or any other personal data that can be leveraged to reveal a person’s identity. Since its inception, GDPR has been enforcing and evolving data protection rules that give customers more control over their data.

Enterprises that do not comply with the GDPR rules might have to pay hefty fines, which might harm the brand image. The GDPR fines for severe violations might be up to 4% of the annual revenue or 20 million Euros, whichever is higher. And the less severe violations can cost up to 2% of the global annual turnover or 10 million Euros, whichever is higher. Businesses that market in the EU must be aware of all the rules and regulations to avoid legal litigation, hefty fines, and negative brand image.

Best Practices for the GDPR Lead Generation Process

Gain Users Consent

One of the most effective ways to save the organization from these hefty GDPR fines is to ensure that all users consent to collect, use and process their data. For businesses to have GDPR-compliant lead generation processes, they need legal reasons to collect and process their data. Companies can gather and process customer personal data to draft contracts, request some information, or they give consent to use their information.

Businesses that want to have complete GDPR compliance while gathering leads need to gain consent from the users to store and process data. Compliance leaders can prompt users to sign in for self-opt-in, allowing them to collect, store, process, and share their data.

Be Transparent About How You Use Customer Data

While looking at GDPR Compliant Lead Generation, business leaders need to have a clear legal understanding of why they are collecting user data and how they will use it. Businesses should be able to justify to their customers the data collection reasons. For instance, if the presales teams gather leads for their sales funnel, they must specify it to the users. Compliance decision-makers need an adequate privacy policy statement that gives users a holistic view of how and why their data is collected. Moreover, the privacy statement should have a legal justification of why their data is being collected and how they can opt-out. Businesses can design and implement an active-consent checkbox linked to the Privacy Policy guide that offers better insights into how the personal data collected will be stored, processed, and shared.

Have Limited and Relevant Lead Generation Questions

GDPR compliance expects enterprises to leverage personal customer data for limited, expressly stated purposes and should be used ethically. Hence, B2B businesses that want to ensure better compliance with the GDPR rules need to have a strategic plan to ensure that the data gathered is relevant and is for a specific purpose. For a GDPR-compliant lead generation process, businesses must keep the questions limited and appropriate.

Save consent that is easily accessible for audits

Enterprises need to provide GDPR compliance proof during audits to prove their compliance. Lead generation compliance leaders need to have organized data that helps them to save time during audits and prevents fines.

GDPR-compliant lead generation

General Data Protection Regulation is evolving policies to improve vigilance while managing personal data. B2B enterprises need to gather and process data while complying with all the rules and regulations enforced by the governing body. OnDot Media has the best practices for the GDPR-compliant lead generation process.

Strategies to Select the Best Demand-Generation Agency For Tech Enterprises

Strategies to Select the Best Demand-Generation Agency For Tech Enterprises

by with No Comment Demand Generation
Demand generation is one of the most efficient B2B marketing strategies that help businesses to bridge the gaps between the marketing and sales teams.

Enterprises with the best demand generation strategy designed and implemented to create a better demand for your products and services in the total addressable market. Businesses must gather high-quality leads from all the presales campaigns and increase their conversion rate. Many CMOs want to implement demand-generation campaigns into their B2B marketing strategies but do not have the resources to execute them. Such enterprises can outsource their demand generation needs to a reliable vendor that creates a demand that matters.

The success of your marketing campaign will depend on the vendor you partner with. Hence, decision-makers of tech companies need to have a reliable demand generation company partnered with them to make the most out of their investment. A few of the crucial aspects that business leaders need to look out for while selecting the right B2B demand generation agency are their capabilities, previous success rates, and return on investment.

Following are a few strategies that help businesses to partner with the right demand acceleration vendor:

Understand the Demand Generation Needs for your Organization

Before businesses embark on a to select the best demand generation services, you need to clearly understand your presales needs. Decision-makers must determine their long-term and short-term goals, stakeholders’ growth expectations, and other presales requirements.

Moreover, the marketing teams need to better understand where the total addressable market is available, which type of b2b demand generation strategies work on them, and what the ideal client personas to target are. Once business leaders know their current capabilities, and what results they expect by executing a demand generation campaign, they can start their journey to look out for the best agencies in the market.

Explore, Evaluate, and Filter the Best Demand-Generation Agencies

After the teams define their marketing strategy, they must explore the entire market to look for the best B2B marketing agencies. Businesses must evaluate all the agencies and filter the best B2B demand generation company that fits their presales needs. Moreover, businesses also need to look at their previous success rate in accomplishing B2B marketing campaigns to make the most appropriate decision.

Database Management Capabilities

Successful Demand generation campaigns are built on data because businesses cannot determine where the total addressable market spends most of the time and which demand-generation approach works for them. Hence, while exploring the market to choose the best demand generation agency, businesses must evaluate their capabilities to manage and process large volumes of data. The B2B marketing company you partner with should have the resources and skillsets to gather, store, process, manage, and nurture data with the latest data management tools.

Transparency

The demand generation agency that you partner with should be able to maintain transparency about results. Partnering with a demand generation company with a well-documented reporting process that gives you a holistic view of the campaigns is crucial. The vendor you select needs a well-documented process that portrays its strategies to create demand for your products and services in the market. It is one of the most effective ways to have a transparent relationship and accomplish the desired results. B2B demand generation agencies with a well-documented process will help their clients allocate their presales budgets and get the desired result.

Scalability

While selecting the right demand generation partner, it is important to determine whether they are scalable. Large enterprises with multiple products and services launching in a month will need extensive resources to create awareness in the total addressable market and create a demand for the products and services. If the B2B demand generation agency you select is not scalable, you won’t be able to accomplish the expected goals. Hence scalability of the marketing agency needs to be a primary consideration while partnering with them.

Pricing

One of the most crucial aspects that businesses need to consider while signing up with the right demand-generation partner is pricing. Many vendors are available in the market with various services to offers and with different pricing. Businesses must look out for the most competitive pricing in the market with the best demand-generation solution. Businesses should not fall prey to agencies with lower pricing because they won’t have the capabilities to deliver the expected result.

OnDot Media is a Reliable, Scalable, and Affordable Demand-Generation Agency

While exploring the right demand-generation company to accomplish all your presales goals, decision-makers should not be in a hurry. You can consider the above-mentioned steps to explore and select the best B2B demand generation agency.

OnDot Media is the best demand generation agency that delivers an impact that matters. OnDot Media has the expertise, experience, and proven success record of designing and executing effective demand-generation campaigns that create demand for your products and services.

Why Should Businesses Personalize Demand Generation

Why Should Businesses Personalize Demand Generation

by with No Comment Demand Generation

Demand generation is a critical aspect of any successful marketing strategy. It involves generating demand for products or services of brands among the target audience, intending to convert them into loyal customers. One of the key B2B demand generation strategies is personalization. This blog post explores the importance and benefits of personalization in demand generation and how it can help you achieve your marketing goals.

Personalization in Demand Generation

Personalization in demand generation marketing is the process of tailoring organizations’ marketing efforts to meet the specific preferences and needs of the target audience. This involves analyzing audience data, understanding their pain points, and delivering relevant content and experiences to each individual. Personalization can take many forms, including personalized emails, targeted ads, customized landing pages, and personalized product recommendations.

Personalization in B2B Demand Generation: The Importance

Increased Engagement

Personalization increases engagement by making the targeted audience feel valued and understood. By delivering relevant content and experiences, brands demonstrate that they know customers’ needs and preferences and are committed to providing solutions that meet them. This creates a sense of trust and loyalty, which translates into higher engagement levels and a stronger relationship between brands and audiences.

Increased Leads

Personalizing demand-generation marketing messages increases the chances of reaching the target audience. By customizing your content needs to fit your leads’ interests, you can increase their chances of engaging with your brand. Demand generation experts say personalized demand generation strategies are essential for any business looking to generate new leads. By crafting messages specific to the individual, companies are more likely to double their interest and earn their business.

Brands can segment their lists by age, location, or interests. You can also use data from past interactions to inform your future campaigns. Regardless of how brands customize their messages, personalization is critical to success in demand generation.

Improved Conversion Rates

Personalization also improves conversion rates by delivering targeted messages that resonate with an audience of brands. When your audience feels that you understand their needs and provide solutions, they are more likely to take action and convert. This can contribute to higher conversion rates and more revenue for your business.

Stronger Relationships

Personalized demand generation marketing helps brands build stronger relationships with their customers. It’s a way of communicating, showing brands know them as individuals and value their business.

People appreciate feeling valued and can probably do business with companies that make them feel like individuals rather than just another number. Personalized marketing can take many forms, such as targeted ads, customized emails, or personalized offers.

Summing Up

Personalization is a critical component of successful B2B demand generation marketing. By delivering relevant content and experiences that resonate with your target audience, brands can increase engagement, improve conversion rates, increase customer lifetime value, improve customer retention, and gain a competitive advantage in your market. If you want to boost your demand generation efforts, consider incorporating personalization into your strategy.

It’s essential to strike the right balance with personalized demand generation strategies. However, too much personalization can come across as intrusive or even creepy. When done right, it can be a powerful way to build brand loyalty and grow your business with personalized demand-generation strategies.

Ondot Media is your business’s trusted demand generation partner regardless of the business domains. We have a track record of countless satisfied clients to date. Contact us today to collaborate with the industry’s best demand generation partner for your business and bring your way the business success.

Everything About the BANT Framework

Everything About the BANT Framework

by with No Comment BANT

Even though the BANT campaign is not a new term for B2B marketers, a few of them find it challenging to design and execute this presales approach. In this article, let us find everything about the BANT framework.

BANT stands for Budget, Authority, Need, and Timeframe. This B2B marketing framework is an effective strategy for qualifying prospects and strengthening the sales leads funnel. The BANT lead qualification approach is a perfect way for marketers to analyze the prospects to determine if the prospect is a good fit based on the ideal buyer’s persona and to what extent the prospect meets all four BANT criteria.

Marketing and sales teams of B2B enterprises leverage BANT campaigns in their operations to qualify leads. Presales and sales managers that embrace the BANT lead qualification approach enable them to work efficiently and strengthen their sales cycle. Revenue operations leaders can forward BANT-qualified leads to the sales team to close the deals, and leads that do not meet the BANT criteria can be forwarded for lead nurturing for engagement. It is a practical approach because the sales reps do not focus on prospects who are not ready to buy immediately. Working in real-time on prospects meeting the BANT qualification parameters will help to improve the conversion rate.

BANT Formula

Qualifying leads based on whether the prospect meets more BANT parameters will be high-quality. For instance, if the qualifying lead meets all four BANT parameters, the sales team should interact with them in real-time. Following is the BANT formula that B2B enterprises need to be aware of and make the most out of it:

  • Budget

Enterprises have specific budgets to buy new products and services to streamline their operations. B2B tech vendors should consider prospects’ budgets as a crucial criterion while evaluating the prospect because the prospect should have the allocated budgets that align with the prices of the vendors’ products and services.

  • Authority

B2B purchase and sales cycles are complicated, long, and with multiple decision makers involved in the process. The decision-making process will involve various subject matter experts and business and technical stakeholders to make accurate decisions. It becomes essential for businesses to identify the decision makers’ “authority” responsible for influencing or making decisions. Businesses should be able to find the person with decision-making capabilities or the purchasing decision-making authority.

  • Need

Marketing teams should consider the pain point or “need” as a crucial parameter because it defines the sales conversion rates. Before approaching the company, businesses must determine if the prospect is looking for a product or service like yours to overcome their current operational challenges. If the enterprise does not look for a solution like yours, the chances of sales conversion are zero.

  • Timeframe

In a B2B setting, businesses mostly have vendor lock-in and must complete the lock-in before breaking the contract. Or there is a huge possibility that they are looking for a product or service after a while. Hence B2B technology providers need to consider the “Timeframe” criteria while qualifying BANT leads. Vendors must clearly understand the timeframe required for businesses to make final purchase decisions. This BANT parameter is a decisive criterion for approaching the client immediately for sales or putting them in the lead nurturing pipeline to keep them engaged.

Benefits and Drawbacks of Embracing BANT Campaigns

B2B enterprises widely use the BANT framework to improve the sales cycles of their tech or Software-as-a-Service (SaaS) products and services. This marketing strategy is an effective lead qualification process for the sales team, but it might only work for some companies. Let us weigh the benefits and drawbacks of leveraging the BANT framework:

Benefits

Designing and implementing BANT campaigns has three essential benefits that make it a perfect fit for the sales cycles:

  • Reduces the Time

Marketing and sales teams that focus on the most relevant leads and help to ensure a smooth and efficient sales process. Budget, authority, need, and timeframe marketing strategies help the presales teams to eliminate the prospects that might be bottlenecks to the sales cycle. The BANT framework effectively enhances marketing metrics like reducing Customer Acquisition Costs (CAC). These results are possible because your sales team will not concentrate on convincing leads that aren’t a good fit for the ideal customer persona.

  • BANT campaigns offer flexibility

Various B2B tech enterprises can leverage this marketing approach to improve their conversion rates irrespective of their software products or services. You can frame customized BANT questions based on your technology products or services to qualify leads.

  • Reliability

BANT campaigns have been effective B2B marketing strategies for businesses for ages. This marketing approach is reliable for identifying high-quality leads and focusing efforts on them.

Drawback

Even though the BANT framework has delivered consistent results for various enterprises for ages, there are more modern approaches to qualify leads. Let us look at the two crucial drawbacks of budget, authority, need, and timeframe.

  • Can Consume Your Prospects’ Time

B2B purchase journeys are tremendously evolved, and businesses do a tremendous amount of research and development (R&D) before they make a purchase decision. Before businesses complete the BANT approach, there is a tremendous possibility that the prospect has done their R&D on your products and services using social media, search engines, and others. This B2B marketing approach will assist vendors in saving time rather than helping the leads, which can tremendously hamper the customer experience. It isn’t an ideal marketing strategy in an industry that depends on customer-focused selling.

  • Time-Consuming Lead Qualification Process

BANT framework helps vendors to reduce time, but it isn’t a practical solution in the long run. Various businesses might have other modern processes to qualify leads for their sales funnel, which are short and easy to execute.

The success of your BANT campaign

Enterprises need to design customized BANT questions to ensure success. Moreover, businesses need to educate their BANT lead qualification teams to be active listeners, understand the customers’ pain points, and assist them accordingly. It is crucial to empower the presales teams rather than focusing on using the prospects’ answers to determine whether or not to work with them; they need to use the prospects’ answers to offer a relevant solution for their pain points. OnDot Media can be your reliable partner to execute a successful BANT campaign based on your needs. We have expertise in delivering successful BANT campaigns that gather high-quality leads.

B2B Demand Generation Strategy Essentials

B2B Demand Generation Strategy Essentials

by with No Comment Demand Generation

Demand generation is one of the biggest challenges for businesses. If you are struggling as a marketer, you are not alone. Every marketer wants to generate leads for their businesses. So, what can be done differently to provide value and get a green signal from the audience? Every marketer has this question in mind.

A compelling B2B demand generation strategy answers the above question. It is a blueprint used by marketing teams in companies to generate demand for their products and services. The B2B demand generation strategy primarily aims to drive brand awareness and create demand for products and services in the B2B marketplace. Some B2B demand generation strategies can be free marketing resources, free webinars, and referral programs launched by companies.

Here are some of the essentials of a compelling demand generation strategy for B2B companies:

Offer Free Trials and Demos

It is essential to give your audience a sneak peek into your offerings. It is very important in two scenarios; either you are a new entrant in the market, or your product is of high value. Demand generation becomes tricky in both cases as users are unsure of the worth of this investment. Providing free trials and demos will help to prove great demand strategies.

Even big players in the market use the strategies of offering free trials and demos. While the trial period is ongoing, they ensure they send informational emails.  This will make the customer feel valued. It is also an excellent opportunity to educate the target audience about the best features of the products and services.

Offering free trials is also a smart way to get genuine feedback from the audience about your services, and you can improvise on it. Feedback also helps determine whether your free trial offer works for you.

Invest in Free Tools

Although the demand generation strategy is a little challenging, it is worth it. Everyone likes free tools that perform their daily tasks. It adds immense value to the lives of users. Tools significantly help in promoting new brands. Thus, you can invest in building free tools to supplement your core offering. This will also strengthen your image in the market as a trusted go-to resource.

When brands give something with no strings attached, it eventually generates demand for premium tools. Many big players in the market have created free tools such as title generators, Google Ads Performance Grader, Blog Ideas Generator, Backlink Checker, and much more. These are fantastic free tools for users that eventually help in generating demand for the comprehensive paid product. Brands also can create interactive tools such as quizzes, calculators, and other assessment tools.

Focus on Partner Marketing

Partner marketing helps enhance your brand perception and broaden your target audience’s reach. This strategic demand generation framework boosts market exposure and growth, collaborating between brands with similar goals.

Reaching a larger audience can be expensive for B2B companies. B2B companies can effectively get a significant share of the target market cost by building partnerships. Partner marketing can be a practical approach to power your demand strategy marketing when done successfully.

Consider including them to make your strategy successful; if your company is currently working on creating a demand generation strategy. With these, you’ll be able to enhance brand awareness, get more qualified traffic to your website, and ultimately grow your business.

Ondot Media is a demand generation partner for B2b companies. If you want help with generating demands, contact us today to have a real and steady growth in your business.

4 Crucial Foundations of Successful B2B Demand Generation Campaigns

4 Crucial Foundations of Successful Demand Generation Campaigns

by with No Comment Demand Generation

B2B tech businesses should have scalable ad stable revenue-generating streams to ensure business growth. Businesses need high-quality leads with a better conversion rate to have healthy sales pipelines. B2B demand generation marketing is one of the most effective ways for businesses to create a demand for their product in their total addressable market.

Most of the marketing team finds it challenging to attract the right target audience, engage with them and accomplish the desired business presales goals. The best demand generation services offer tech enterprises to create awareness and gather more qualified leads to improve the business ROI. OnDot Media is one of the leading B2B demand generation agencies that helps tech companies to market their product and accelerate their demand in the total addressable market.

Here are a few foundations of B2B demand generation that businesses leaders need to consider:

Analyze and Evolve

One-size-fits-all does not work while creating a demand for products and services in the niche market. Different enterprises will have different demand generation strategies based on their industry, size, or type. It has become crucial for businesses to develop bespoke demand-generation marketing campaigns that suit their presales needs. Because what might work for your business might not be effective for other companies. CMOs should consider constantly evaluating their demand generation campaigns and making strategic changes. B2B enterprises need to gather relevant data to test and optimize their campaigns and accomplish their desired results. OnDot Media evaluates all the demand generation campaigns in real time and makes strategic changes to improve the results. Modern businesses must partner with reliable demand-generation companies to gain a competitive advantage. CMOs should consider developing a data-driven marketing campaign that accelerates the demand for their tech products and services.

Demand Creation

The success of the B2B market is heavily dependent on the demand for the products in the niche market. There is a tremendous possibility that there is no required demand in the market, resulting in poor business performance. Businesses that are less in demand can design and implement effective demand generation strategies to create a better product demand in the niche market. One of the most significant reasons is that businesses might not be aware of the operational challenges. B2B enterprises must create awareness in the niche market. OnDot Media helps B2B enterprises to identify the niche market and create awareness of their products and services based on their operational challenges. The best demand generation strategy is one of the most effective ways to demand creation and acceleration the total addressable market. Our bespoke demand-generation solutions will create awareness of your products and services based on the users’ business demands.

Capitalize Demand

B2B businesses cannot just create demand in the market; they must also utilize it. Most companies find it challenging to capitalize on the demand created by them. Losing out on orders made by you to a competitor will result in a tremendous loss and a lower conversion rate. Business leaders need to have effective processes to determine the business needs that your products and services can improve. OnDot Media reduces the gap between B2B tech vendors and prospects in the niche market based on intent data and strengthens the sales funnel.

Demand Acceleration

Demand acceleration is one of the most crucial aspects of demand generation strategies. B2B enterprises usually have a longer purchase cycle, and the prospects need to be engaged throughout the process to deliver a top-notch customer experience. Businesses must ensure that they implement effective demand acceleration strategies to reduce the sales cycle. Sales cycles play a crucial role in B2B enterprises, and having a longer sales cycle will need extra time and lead to additional costs to close the deals. While developing demand generation strategies, businesses need to consider demand acceleration as one of the crucial aspects. OnDot Media can help businesses with bespoke demand acceleration strategies to reduce the sales cycle.

Demand Generation pillars

The four demand generation pillars mentioned above define the success of your presales campaigns. OnDot Media is a reliable demand acceleration partner for B2B tech enterprises to develop and execute an effective demand generation strategy according to their presales needs.