Content syndication is not a new thing in marketing. It has been around there for a while. However, marketers overlooked the power of content syndication. They realized the power of it recently.
The process of redistributing content across multiple platforms and channels is content syndication. It helps in extending content reach and visibility. Content syndication is invaluable for all B2B companies looking for B2B lead generation. B2B marketers can build a more robust sales pipeline with an effective B2B content syndication strategy. It is because content syndication drives more qualified leads to their sales funnel.
This blog post shares insights into effectively leveraging content syndication to generate qualified B2B leads.
What is B2B Content Syndication?
Content syndication for B2B is a powerful tool for marketers. It maximizes the business reach and expands its influence. It supports reaching a wider audience by sharing and distributing content across multiple channels and platforms. B2B content syndication can help increase a business’s online presence. The strategy is also good at spreading high-quality messages to a larger audience.
Republishing content on third-party sites is known as Content syndication. The process helps to generate quality leads for business effectively. However, ensuring it is not hurting the brand’s reputation is essential. So, the process should be done wisely.
Besides account-based marketing and intent data, content syndication is another powerful B2B lead generation strategy. Bog brands often collaborate with publishing sites to syndicate and publish high-quality content online. The purpose of it is to reach a larger audience and speed up their growth marketing plans.
Steps to Leverage Content Syndication for B2B Lead Generation
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Get clarity on the goals
Define your goals and strategy. Determine lead generation objectives, the target number of leads, and desired lead types.
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Ideal customer profile
Identify your target audience and preferred content. Consider factors like industry type, company size, job titles, location, and pain points, etc. engage them with relevant content to convert into leads.
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Content creation
Content assets are quality content for content syndication campaigns, such as blogs, white papers, case studies, infographics, videos, and more. They should be engaging, informative, and relevant to the target audience.
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Landing pages
Capture leads from syndicated content with gated content. Optimize landing pages for lead capture by including clear calls to action and forms that capture the necessary information.
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Segment leads
Group leads by interests, pain points, and buying stage through segmentation. This allows for personalized and prioritized lead nurturing and conversion strategies.
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Nurture leads
Build trust and guide leads through the buying process with quality information and personalized content until they are ready to purchase.
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Track performance
Track syndicated content performance with analytics, and tools, including lead generation, conversion rates, and ROI. Monitor the performance of the syndicated content and adjust the strategies as needed.
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Analyze and optimize
To Optimize content syndication, experiment with diverse formats such as videos, infographics, and podcasts. This will help your content be engaging and appealing to various audiences.
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Refine and enrich
To ensure successful content syndication, analyze engagement metrics, post at optimal times, focus on popular topics, monitor competitors, and continually test and refine the approach.
Summing Up
B2B Content syndication has become an increasingly popular approach to drive quality leads and increase revenue. The world of B2B lead generation is highly competitive. Businesses can generate new leads and expand their reach in the market by distributing content to a broader audience through third-party channels. Content syndication is a powerful tool in the B2B lead generation arsenal with the right approach.
Contact OnDot Media, a trusted B2B content syndication partner, if your company needs B2B content syndication assistance.
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