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Social Media Analyst

Social Media Analyst

Department: Marketing

Location: Kharadi, Pune, India

Shift Time: UK Shift - 11 AM to 8 PM or 12 PM to 9 PM

Minimum Years Of Experience: 2 Years

Educational Qualifications: Graduation / MBA Preferred

Job Description:

• This position will be responsible for Social Media Marketing, content creation – contributing significantly towards creating and sustaining social media strategy and online relationship management(ORM); Supporting B2C as well as B2B businesses of the Group
• The position will report into Digital Brand Manager
• Create and maintain company social media pages, accounts, and profiles Copywriting knowledge to develop, create & conceptualise, innovative, and engaging social media posts across multiple social media platforms like Facebook, Instagram, LinkedIn, Twitter, Snapchat, Quora, etc.
• Build & execute social media strategy through research & audience identification along with the brand manager
• Responsible for online relationship management (ORM); Driving social media engagement rates for consideration funnel; closely measuring performance for each campaign
• Knowledge of #tags, Instagram stories, Facebook live and digital media trends
• Knowledge of Hootsuite/ Unmetrics / Kissmetrics / Sproutsocial / BuzzSumo i.e. relevant social media analytics and social media posting platforms
• Working knowledge of social media advertising & analytics
• Create & maintain campaign performance reporting – reflecting and adopting changes as per campaign & social media marketing strategy and best practices Collaboration with design & other internal teams as required for brand management and creative purposes
• Knowledge of analytics tool like Facebook insights, Google analytics Understand the customer sentiment & reaction to company's products & service Continually work on improving/increasing company’s brand visibility, followers & likes on social media page Desired

Candidate Profile:

• Past experience in working for QSR (quick service restaurant), Automotive/consumer segments; B2B experience of social media marketing an added advantage
• MBA in Marketing (preferred)/ a degree course in marketing
• 2+ years of experience of building online presence on Facebook, Linkedin, Twitter, Insta, Youtube i.e social media marketing platforms
• Extensive Knowledge of Social Media Platforms
• Ability to work independently on projects and also collaborate as a team member
• Copywriting, Content Creation, Public Relations and Brand Marketing Experience
• Proofreading and Editing Skills
• Experience of working in an agency (preferred)
• Interpersonal, team working skills
• Strong Verbal and Written Communication Skills, Customer Service Skills