Brand Manager – Digital Transformation

Brand Manager - Digital Transformation

Department: Marketing

Location: Kharadi, Pune, India

Shift Time: UK Shift - 11 AM to 8 PM or 12 PM to 9 PM

Minimum Years Of Experience: 6+ Years

Educational Qualifications: MBA Mandatory / Masters in Marketing

Job Description:

Work on building and fledging out digital and brand marketing engagement strategies for portfolio brands. Bring innovative & creative use of digital media and technology into brand strategy and idea development to ensure the company brands are ahead of the curve with driving insightful & tactical innovation linked to the brand goals across various digital platforms

1. Work to define the Consumer Strategy with a strong initial focus on segmentation and consumer journey automation

2. Responsible for owning and rolling out content plans and social media content initiatives across the group companies, collaborating with the sales and marketing teams of the partner companies; Managing the content and research marketing team professionals

3. Design & develop brand marketing strategy and assist digital marketing manager execute the digital media plan as per the calendar. Collaborate with other digital teams to bring digital campaigns to life as per respective calendars

4. Plan & assist in execution email marketing campaigns for group brands and organizations – initiate other cold, drip email as well as purchase funnel emails for superior lead conversions

5. Collaborate, identify need gaps and conceptualize as well as execute targeted research for collecting customer data points for structured audience persona development and targeting

6. Utilize digital metrics and analytic tools such as google analytics, social media analytics across the consumer purchase funnel and optimize the campaigns basis the results. Consistently improves his/her campaign performance, campaign RoI and Campaign-brand goal – by proactively Analyzing campaign data wrt KW rankings, Quality score, Competition KWs/Ads, A/B testing, and key Google Analytics metrics along with the digital marketing manager

8. Help transform and build brand equity through organic as well as paid digital marketing campaigns; utilize SEO to drive keywords adoption for organic ranking. Utilize tools like SEMrush for backlinks as well as link building in order to build organic traffic and keywords alignment for search engine optimization

9. Responsible for STP – segmentation, targeting and positioning of the brands across the digital channels and utilize analytics as well as other digital frameworks, building audience personas and collaborating with the creative teams to execute campaigns targeting aligned to this persona

10. Conceptualize brand marketing plans for the partner companies and proactively collaborate with the sales and marketing teams to execute long term on-ground marketing – independently and through agencies that can build brand equity and customer recall

12. Manage the deployment of new digital capabilities, digital tools and modules ensure accelerated adoption while measuring impact on business results.

11. Work closely with and with agencies to ensure digital as well as internal and external brand development; AV development, BTL initiatives as applicable

12. Manage PR initiatives for the organization and should be able to ideate opportunities and execute BTL activations across organizations for effective brand development

13. Brand gap analysis – responsible for initiating surveys across organizations to understand consumer journey mapping and satisfaction gaps. Push towards digital campaigns that bring customer delight

Job Requirements/Qualifications:

• MBA/ Bachelor’s degree in digital marketing or digital marketing certification or degree

• 5 years’ experience in brand development, specifically in digital brand transformation and digital consumer journey

• Strong project management skills and interpersonal skills

• Data driven marketer with analytical skills

• Exceptional verbal and report presentation abilities

• Experience in brand refresh exercise, web-design and collaterals, BTL, internal branding execution as well as digital transformation

Other Skills:

• A solid track record of successful ideas converted into online campaigns across B2C and B2B clients

• Experience with PPC and Social Advertising, Paid Media, Adv affiliate Marketing, ad networks, programmatic and Lead generation. Proven track record of digital transformation experience in Search Engine Marketing (SEM), Social Media Marketing (SMM) and Paid Search (PPC).

• Building and managing campaigns on various digital ad platforms including Facebook s Ad Manager, Google Ads (search, display, video & shopping) and LinkedIn ads

• Email marketing and database segmentation as well as email automation

• On-page & Off-page SEO understanding

• Hands-on experience email marketing, digital campaign management & optimization, A/B & Multivariate testing as well as creative execution

• Experience with website analysis using a variety of analytics tools like Google Analytic, Google Tag Manager & Google Search Console, SEMrush, strong understanding of campaign analytics and optimization

• Understanding of MS Excel, HTML and a creative mindset