B2B Marketing Strategy

Most of the B2B companies strive for a well-crafted B2B marketing strategy, which is essential for laying the foundation of any marketing activity. Whatever the goals of the company are, there is no question that social media marketing is a powerful tool for any company today. The wonderful world of social media has unlocked business opportunities for almost every type of user, and B2B companies are no longer immune to it.  By providing users the power to create and share content and ideas, social media has allowed B2B marketers to connect and engage with their audience. Such an interesting social media platform that is potent and engages the audience is Twitter. For businesses, Twitter continues to prove extremely useful for relationship building, relationship management, and also as a customer service tool.

If you’re not adequately utilizing the potential of Twitter to drive traffic to your content, you’re missing out on the opportunity. One of the best ways to promote the same piece of content multiple times is by altering the text in the tweet and by scheduling posts in different time zones. You can use the #ICMYI (In Case You Missed It) on retweets or recycled posts, so your readers know they’re not new.  

It has stood out to become a primary requirement for B2B companies that want to increase their brand awareness, lead generation, constant customer engagement, updating customers about company products or services, or the promotion of it. Apart from the regular services that Twitter provides, you can also create buzz around upcoming events, forge direct relationships with customers, monitor and interact with people talking about your company, industry, peers, and competitors.

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Advantage Twitter

Twitter is all about sharing content and engaging in conversation, and it has to be two-way. Posting content and calling it good doesn’t work anymore. What matters is your real-time response to someone who mentions your company in a tweet or a retweet. It just goes to exhibit that you care and that there’s a human behind the tweets. With over 145 million daily active users, Twitter gives you easy access to reach out to your potential clients not only through desktop but through mobile as well. Gone are the days of relying on the desktop and dialup internet for your business. A recent study shows that more and more B2B marketers are becoming less desktop-centric, which means that in the future, most of the B2B marketers will likely switch to mobiles for the majority of their work. Also, more than 80% of Twitter users access the app on mobile, which gives Twitter an edge over other social media platforms to reach out to their potential customers. So, what sets Twitter apart from most of the social media platforms and how you can embrace this tool? Here are the top 10 critical facts that will make you include Twitter as a part of your marketing strategy:

Fact Sheet

  • Tweets with images receive 18% more click-throughs, 89% more likes, and 150% more retweets.
  • Twitter provides eight in ten social media leads to B2B business Asabell, UK
  • Around three-quarters of consumers feel positive about the brand after engagement with Twitter (Asabell, UK)
  • Twitter following base is growing at the rate of 30% which means businesses have the potential to grow as well (Asabell, UK)
  • 77% of the B2B Marketers use Twitter to distribute their content (Content Marketing Institute)
  • Majority of B2B companies (75%) use Twitter for Marketing purposes (Statista 2019)
  • Average time spent on Twitter clocks in at 39 minutes per session(Statista, 2019)


From the evident Twitter stats and facts, this platform has a populous user base worldwide. It is one of the most popular social media sites, with millions of people accessing it every day for hours at a stretch. For an average B2B company using 4-5 different social media sites today, it’s more important than ever to get online and establish a social presence for its brand and its awareness. B2B buyers use social media to research potential purchases, and if you’re not on it, you’re only missing out on those leads. The power of a simple tweet to generate immense traffic cannot be underestimated. The impact of 140 characters never felt so big!

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