A few months into the "new normal," some marketers can finally take some time to pause, reflect, and strategize and plan for the upcoming year. While there is no way to know what 2021 will look like, it's a fair guess it won't look any...
With an aim to attract more and more B2B buyers, intent data holds the ability to rev up the effectiveness of ABM programs, and marketers can focus on high-value clients. The teams work together to engage clients and their needs as the...
Content is an essential aspect for a B2B marketer, but it's still not easy to get leads. 97% of B2B buyers depend on content to research before making purchase decisions, as per the Demand Gen Report survey. On the other hand, 34% of b...
The world of marketing in 2020 had become more complex than ever. Apart from working from home, we all have experienced constant industry transformations, an increasing need for privacy regulations, and new emerging strategies. B2B mar...
B2B marketers spend a lot of time creating content for their target market. Once it's posted, it's time to sit back and watch the traffic roll in, isn't it? Well! Wrong. Creating content is only the start. Successful content marketing...
Emotions play a significant role in purchasing, and decision-making is not always rational- and that holds true even for the B2B marketers. It's a pressing need for the times we are in, and all the more important for sellers across to...
B2B companies are dependent on data for a successful marketing campaign. Intent data is essential to learn and understand the buyer's purchase decisions and journey to influence better demand generation methods, and intent data makes t...
The on-going global pandemic has affected businesses in various ways across industries. The event has activated sales and marketing changes in the B2B, which has compelled marketers to re-conceive the old buyer persona for the new norm...
Sales and marketing managers seeking to enhance performance have found that adopting a lean approach in business offers them an effective and appropriate set of tools and techniques to help in realizing their goals. When considered as...
The scope of Martech in B2B is tremendous. Marketing technology has made automation relatively more straightforward, especially when it comes to doing daily tasks intelligently in a company. Of late, Martech has been a force that has...